About Root & Margin

Root & Margin helps owner-operated small businesses in Knoxville get more phone calls and form leads from the web. One productized package, clear boundaries, fast delivery.

I’m Sean Hagstrom — solo founder with a software background. I built Root & Margin the same way I help clients: as a Knoxville sole proprietor who needed to look credible, get found, and invoice without chaos. I recently went through the EIN, county license, business bank, and professional email setup myself, so I know what it feels like to go from side project to real business.

I focus on the online half of that journey — a professional site that helps customers find you and contact you. Not an agency with ten service lines. Not custom software. Not business formation consulting.

Free checklist: Going legit online in Knoxville

What to handle before your website goes live — admin basics, credibility signals, and what a web partner should deliver.

Read the checklist →
Focus
Knoxville small businesses
Delivery
14 business days after content handoff
Model
One package, clear boundaries